Frederic Wolny Social Media Performance Marketing Achieve your business goals with efficient social media campaigns. Get in touch Services Paid Social Achieve goals efficiently Creation, optimization and reporting of campaigns on Facebook and Instagram Hourly rate: 90 € / hour Consulting Social Media Consulting Creation of personas, editorial plans, market analyzes and content strategies Hourly rate: 120 € / hour About me Hi! I'm Frederic. I believe there is an audience for everyone. No matter if you are self-employed, an agency or a brand. However, in a digital marketing world that keeps changing faster than ever, it becomes more difficult to reach your target audience efficiently by the day. As a Social Media Performance Marketing Manager I help brands to achieve exactly this target across all major social media platforms with the help of high-converting ads. I offer a wholistic social media performance marketing for Facebook, Instagram, TikTok, Pinterest and LinkedIn. In the area of paid social my services range from campaign optimization, over KPI reporting, A/B testing, conversion tracking and copywriting up to the creation of static ads themselves. In the area of organic social I offer the complete administration of the channels, the creation and monitoring of editorial plans and the creation of social media strategies. In my time as a freelancer I was already able to help brands in the business areas of fashion, FMCG, beauty, industrial services and sports nutrition bring their social media channel forward. Why work with me? Rely on a strong partner you can trust. Transparency I always work transparently and maintain an active exchange with my customers. Whether it's reports or timesheets, everything is included. Direct contact Close communication and direct contact are the key to good cooperation. That's why I always maintain close communication with my customers. Strong network The world is becoming more and more complex. If you need something that I don't offer, I'll be happy to refer you to specialists. References To play, press and hold the enter key. To stop, release the enter key. Customer testimonials "He has a very straightforward, constructive manner, which makes communication and work much easier. [...] What I can say is: Yes, we have already had success, which we can see in the number of clicks and in customer inquiries with subsequent sales." Dr. Michael B. Leisten Head of the NATURA Academy and the University Study Center Get in touch Asking questions doesn't cost anything. Vorname Nachname E-Mail-Adresse Nachricht Ich habe die Datenschutzerklärung zur Kenntnis genommen. Datenschutzerklärung Kontakt aufnehmen

Get in touch Mail: wolny.frederic[at]gmail.com Mobile / Whatsapp: +49 15678 887243 Contact Frederic Wolny You can count on this: ☑️ Free initial consultation ☑️ Non-binding offer Fill out the form and I will get back to you immediately. Vorname Nachname E-Mail-Adresse Nachricht Ich habe die Datenschutzerklärung zur Kenntnis genommen. Datenschutzerklärung Kontakt aufnehmen How can I help? Customer testimonials "He has a very straightforward, constructive manner, which makes communication and work much easier. [...] What I can say is: Yes, we have already had success, which we can see in the number of clicks and in customer inquiries with subsequent sales." Dr. Michael B. Leisten Head of the NATURA Academy and the University Study Center References To play, press and hold the enter key. To stop, release the enter key.

my services Are you looking for a social media freelancer to support you with your project? As a freelance social media performance manager, I optimize campaigns, develop content strategies for social networks and offer much more. On this page you will find an overview of all my services. Of course you can also contact me if you would like an individual offer. If you are looking for a service that I do not offer, I can also recommend you to colleagues. performance name This is a section of text. Click on "Edit Text" or double click on the text field to adapt the content to your needs. Add relevant info for your visitors. Social Media Consulting This is a section of text. Click on "Edit Text" or double click on the text field to adapt the content to your needs. Add relevant info for your visitors. Social Media Ads my super power By throttling the organic reach of corporate accounts, social media is now pay-to-play. Without the correct use of advertisements, the use of social media channels rarely pays off. Therefore, you have to fully exploit the optimization possibilities of the campaign manager. My services in the field of social media ads Planning, creation and optimization of campaigns Always-On Branding Campaigns Lead generation campaigns conversion campaigns Creation of KPI forecasts and reports Planning, creation and evaluation of A/B tests Social Media Consulting Would you like to continue to take your social media marketing into your own hands, but could use a few tips? I am also happy to advise you. Contact

FREELANCE PROJECTS Planning, creating and optimizing campaigns Always-On Branding Campaigns lead generation campaigns conversion campaigns Creation of KPI forecasts and reports Planning, creation and evaluation of A/B tests Platforms Advertise on all major social media platforms Facebook Instagram LinkedIn Pinterest TikTok Always stay on the ball Mit automatisierten Reportings haben Sie zu jeder Zeit den Überblick über die Performance Ihrer Ads. Get in Touch

Social Media Consulting Would you like independent and flexible advice on your social media campaigns? Then you have come to the right place.

Frederic Wolny Social Performance Marketer Phone +49 15678 887243 E-mail address wolny.frederic[at]gmail.com About me It was always clear to me that I wanted to do something creative. I always wanted to become a designer, but unfortunately it wasn't quite enough. So I started studying business administration in 2012. I realized relatively quickly that marketing was the only option for me. That continued throughout my entire degree. I chose marketing as my major and at the same time worked as a working student in marketing for 8 years. With social media marketing, I also found my creative niche in which I can really let off steam. I then completed my Master's in International Marketing in August 2020. If you remember, Covid 19 was in full swing at the time. Not a good starting point for starting a career. Especially since I moved to a rural area after graduating. After more than 100 applications and almost as many rejections, it quickly became clear to me that it would be difficult to find a permanent position here. My professor at the time had the right idea for me: start as a freelancer! No sooner said than done, I jumped straight into the deep end. For me, this made a virtue out of necessity. As a remote freelancer, I was no longer tied to my location and was able to win contracts across Germany and beyond. Since then, I have been working with passion to optimize social media campaigns for clients from all kinds of industries. From FMCG , fashion , cosmetics and industrial goods to nutritional supplements and degree programs, everything is represented. What helps me? My academic background , now +12 years of experience in marketing , as well as my creativity and analytical thinking. Would you like to find out more? Then contact me! Get in touch

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WORK EXPERIENCE WORK EXPERIENCE March 2021 to September 2021 S.OLIVER GROUP | SOCIAL MEDIA PERFORMANCE MARKETING MANAGER - Planning, implementation and control of the performance campaigns on Facebook and Pinterest for all brands of the s.Oliver Group (s.Oliver, comma, Liebeskind Berlin) - Expansion of the campaign portfolio to include mid-funnel campaigns - Campaign optimization with ROI Hunter - Generation and maintenance of data feeds with Channelpilot - Monitoring and reporting of campaigns based on performance KPI Education March 2018 - August 2020 MASTER'S DEGREE IN INTERNATIONAL MARKETING Nuremberg Institute of Technology Georg Simon Ohm October 2013 - February 2018 BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION Nuremberg Institute of Technology Georg Simon Ohm To home page Contact projects

PREISE Hier finden Sie meine aktuellen Preise (zzgl. der gesetzlichen Mwst). Media Buying 90€ / Stunde. Gilt für alle operativen Tätigkeiten. Consulting 120€ / Stunde. Gilt für alle beratenden Tätigkeiten. Retainer Auf Anfrage. Kontakt aufnehmen

FREELANCE PROJECTS Seit Januar 2023 ADCITING MARKETING In diesem Projekt bin ich für die Planung, Erstellung und Kontrolle der Social Performance Kampagnen für diverse Kunden auf Facebook und Instagram verantwortlich. Bei den Kampagnen handelt es sich hauptsächlich um Conversionkampagnen. Meine Aufgaben dabei sind: - Die Planung, Erstellung und Controlling von Performancekampagnen - Erstellung von KPI Reportings - Die Erstellung und Auswertung von A/B Testings - Die Beratung und Erstellung von konvertierenden Copies und Creatives Since October 2022 WEGMANN AUTOMOTIVE | SOCIAL MEDIA CONSULTANT In this project I consult Wegmann automotive GmbH, world market leader for balancing weights and battery pole sleeves, in the field of social media performance marketing. I consult in the following areas: ​ - Setting up the Facebook Business Manager - Setting up the Facebook pixel - Setting up the optimal campaign setup for brand marketing - Definition of the performance KPI Since October 2022 MONSOON MARKETING | AD COPYWRITER / TRANSLATOR In this project, I support the Polish agency MONSOON in dealing with the German market. Customers come from the areas of finance, beauty and children's accessories. My tasks are: ​ - The creation of converting ad copies for Meta and Google Ads - The Translation of ad copies - Consultation on targeting the German market Since January 2022 SPEERSPITZE MEDIA | SOCIAL MEDIA PERFORMANCE MARKETING MANAGER In this project I am responsible for the planning, creation and control of social performance campaigns for various customers on Facebook and Instagram. The campaigns are mainly conversion and lead generation campaigns. The customers come from a wide variety of areas, such as nutritional supplements, crafts or the training sector. My tasks include: - The planning, creation and controlling of performance campaigns - Creation of KPI reports - Setting up conversion tracking - The creation and evaluation of A/B tests - Consultation and creation of converting copies and creatives Since September 2021 BOOM GMBH | SOCIAL MEDIA MARKETING MANAGER In this project I was mainly responsible for the planning, booking and the smooth playout of all organic postings, as well as their advertising. The customers are well-known companies from the FMCG and skin care sector. I therefore took over all operational activities on the social media platforms Facebook, Instagram, Pinterest and Tik Tok. My specific tasks included: Paid Social: - Planning, creation and controlling of always-on brand campaigns - Creation and controlling of KPI forecasts - The planning, creation and evaluation of A/B tests - Creation of KPI reports in Looker Studio (fka. Google Data Studio) Organic Social: - Operational management of the organic social media channels of all customers (Facebook, Instagram, Pinterest, TikTok, Youtube) - Scheduling and control of all organic postings - Controlling the post performance - Derivation of concrete recommendations for action Strategy & Administration: - Support in the creation of social media strategies - Support in the creation and maintenance of editorial plans - Support in the creation of convincing pitch presentations and their presentation - Improving internal processes and creating knowledge databases - Support for Facebook troubleshooting - Community management February 2021 - March 2021 FLEXTOS GMBH | SOCIAL MEDIA MARKETING MANAGER In this project with a focus on social media, I took on the following tasks for Flextos GmbH: ​ - Creation of the organic social media strategy for Facebook, Instagram and LinkedIn - Creation and control of Google Ads - Revision of the website based on UX criteria November 2020 - February 2021 INNOVATION MANAGEMENT CONSULTANT In my first project as a freelancer, I worked on a consulting project for a well-known industrial company in the field of innovation management. I took on the following tasks: ​ - Recording and interpretation of expert interviews - Preparation of recommendations for action for the management To home page Contact CV

FREELANCE PROJECTS Since October 2022 WEGMANN AUTOMOTIVE | SOCIAL MEDIA CONSULTANT In this project I consult Wegmann automotive GmbH, world market leader for balancing weights and battery pole sleeves, in the field of social media performance marketing. I consult in the following areas: ​ - Setting up the Facebook Business Manager - Setting up the Facebook pixel - Setting up the optimal campaign setup for brand marketing - Definition of the performance KPI Since October 2022 MONSOON MARKETING | AD COPYWRITER / TRANSLATOR In this project, I support the Polish agency MONSOON in dealing with the German market. Customers come from the areas of finance, beauty and children's accessories. My tasks are: ​ - The creation of converting ad copies for Meta and Google Ads - The Translation of ad copies - Consultation on targeting the German market Since January 2022 SPEERSPITZE MEDIA | SOCIAL MEDIA PERFORMANCE MARKETING MANAGER In this project I am responsible for the planning, creation and control of social performance campaigns for various customers on Facebook and Instagram. The campaigns are mainly conversion and lead generation campaigns. The customers come from a wide variety of areas, such as nutritional supplements, crafts or the training sector. My tasks include: - The planning, creation and controlling of performance campaigns - Creation of KPI reports - Setting up conversion tracking - The creation and evaluation of A/B tests - Consultation and creation of converting copies and creatives Since September 2021 BOOM GMBH | SOCIAL MEDIA MARKETING MANAGER In this project I was mainly responsible for the planning, booking and the smooth playout of all organic postings, as well as their advertising. The customers are well-known companies from the FMCG and skin care sector. I therefore took over all operational activities on the social media platforms Facebook, Instagram, Pinterest and Tik Tok. My specific tasks included: Paid Social: - Planning, creation and controlling of always-on brand campaigns - Creation and controlling of KPI forecasts - The planning, creation and evaluation of A/B tests - Creation of KPI reports in Looker Studio (fka. Google Data Studio) Organic Social: - Operational management of the organic social media channels of all customers (Facebook, Instagram, Pinterest, TikTok, Youtube) - Scheduling and control of all organic postings - Controlling the post performance - Derivation of concrete recommendations for action Strategy & Administration: - Support in the creation of social media strategies - Support in the creation and maintenance of editorial plans - Support in the creation of convincing pitch presentations and their presentation - Improving internal processes and creating knowledge databases - Support for Facebook troubleshooting - Community management February 2021 - March 2021 FLEXTOS GMBH | SOCIAL MEDIA MARKETING MANAGER In this project with a focus on social media, I took on the following tasks for Flextos GmbH: ​ - Creation of the organic social media strategy for Facebook, Instagram and LinkedIn - Creation and control of Google Ads - Revision of the website based on UX criteria November 2020 - February 2021 INNOVATION MANAGEMENT CONSULTANT In my first project as a freelancer, I worked on a consulting project for a well-known industrial company in the field of innovation management. I took on the following tasks: ​ - Recording and interpretation of expert interviews - Preparation of recommendations for action for the management CV